Franchise Policy

1.Store Decoration Support

1.Different levels of stores will be supported with different costs.

2.Customers can purchase materials according to company requirements for decoration. After the completion of decoration, the material costs provided by the company (Morninglight Marketing Department Material Standard) will be deducted, and the remaining expenses will be transferred to the customer's payment account.

3.The decoration subsidy is calculated based on the actual area. The maximum subsidy should not exceed the subsidy limit.

4.Customers' store establishment applications should follow the process outlined in the Market Department's "Store Decoration Application" for approval and reimbursement.

5.If customers' distributor stores meet the requirements for initial inventory and store standards, they will be eligible for the New Customer Store Policy, and promotional and advertising expenses will be reimbursed to the distributor.

2.Advertising Support

1.Advertising expenses will be supported after the first order is placed, according to the aforementioned policy and reimbursement limits. The reimbursement process should follow the "Advertising Fee Application" for approval and reimbursement.

2.For the first order, Morninglight and the distributor will contribute in a 5:5 ratio. This expense should be reimbursed by December 31st of the same year, and any remaining budget will be withdrawn by the company.

3.Promotional Expenses for First Order Inventory

These expenses are used for opening promotion activities. Morninglight and the distributor will share the cost equally in a 1:1 ratio, with Morninglight's support not exceeding the maximum limit. Opening activities include model room collection, painter ordering meetings, consumer concentrated transaction events, and other promotional and brand awareness activities. Activities that do not meet these purposes will not be supported. These expenses are valid until December 31st of the following year, and any remaining budget will be withdrawn by the company.

4.Expense Support

1.Completion of annual signed sales agreements will be eligible for annual advertising and promotional expense support based on levels.

2.Expense submission only requires the submission of advertising fee and promotional event applications.

3.If the company needs to provide advertising production, promotional event gifts, and promotional materials, the costs will be deducted from this expense. Any shortfall will be supplemented by the distributor.

4.Any distributor developed at any time can participate in this support program.

5.The store type is subject to the signed distributor agreement.

5.Training Support

6.Operational Support

7.Team Building Support

8.Conference Support